Best Social Media Platforms To Use For Business

by | Jan 22, 2021 | Tutorials

Do you have a business & are looking to find the best social media platforms to use for your business? Creating & using social media accounts is extremely crucial to your business growth & brand awareness. Nowadays there are hundreds of social media platforms that you can use to promote your business & website.

Did you know that 70% of the U.S. population has a profile on at least one social media platform?

Table of Contents

What are the best social media platforms to use for business?

  1. Facebook
  2. YouTube
  3. Instagram
  4. Twitter
  5. Yelp
  6. LinkedIn

What are the best social media platforms to use for business?

I understand that it can be quite a hassle to sign up to a bunch of social media platforms just to see if they’re worth using so I’ve put together a list of the best social media platforms to use for business. These platforms can help grow your brand awareness & boost your sales.

Of course, I had to start my list off with Facebook. Facebook is the largest social media platform in the world. 68% of U.S. adults have reported using Facebook. If you have experienced Facebook then you understand what all the hype is about. Facebook allows people from all over the world to connect with eachother & meet new people.

Using Facebook can grow your fanbase, generate leads & helps with brand awareness.


  • You can create a Business page to generate a following.
  • You can follow groups & engage with the other followers & create groups as well.
  • You can create Ads to boost your sales/conversions.
  • You can make informative posts about your business to educate your prospects.

Youtube is a video streaming platform that can also be categorized as a search engine. Youtube is actually the second most popular search engine in the world. It was reported that 73% of U.S. adults have been regularly using Youtube 

Using YouTube can help grow your brand awareness & generate leads. 


  • You can create promotional videos & post it to your YouTube channel. 
  • You can create ads to target a specific niche or demographic. 
  • You can create a playlist of tutorials, how-to’s & even product reviews. 
  • You can partner with YouTube to start generating extra cash for uploading your videos. (must qualify)

Instagram is a social media platform that is mainly used to share images & video clips. Instagram is one of the most popular social media platforms in the U.S. It is recommended to use Instagram if your target audience is under the age of 40. 

Using Instagram can help grow your brand awareness & website traffic.


  • You can upload promotional images/videos.
  • You can connect our website’s store to Instagram to allow your followers to purchase things from your website right from Instagram.
  • You can use #hashtags to describe your content & target specific viewers.
  • You can create ads to drive more traffic & sales to your website.

Twitter is also one of the most popular social media platforms in the world as it has around 300 million active users. Twitter is extremely active in B2B verticals related to business & marketing. You’re able to share content like images & videos to Twitter as well.

Using Twitter can help grow your following & increase your website traffic.


  • You can make tweets about your business or tips & tricks.
  • You can use #hashtags to allow your tweets to reach more people
  • You can engage with potential clients by answering any of their questions & being informative & helpful.
  • You can promote your tweets (kinda like an ad) to bring more traffic to your website & increase brand awareness.

Yelp is a platform that connects service-based businesses with buyers/clients. You’re able to create your own acount & add all of the products & services that you offer. Yelp mainly brings clients or prospects that is in your service area so most clients will be locals. 

Using Yelp can increase your local brand awareness & conversions.


  • You can engage with anyone that has any questions.
  • You can sell your services
  • You can create Yelp Ads to help generate sales.
  • You can list your business under specific categories to target certain niches. 

LinkedIn is a social media platform that is that was made for business, entrepreneurs & professionals. LinkedIn is commonly referred to as a “Professional Community.” Where you can find & connect with only professionals. 

Using LinkedIn can increase your brand awareness & website traffic.


  • You can network with other like-minded individuals. 
  • You can educate readers what your business & your business history
  • You can hire professionals to work for you.
  • You can grow your following to increase brand awareness. 

Final Thoughts

Social media platforms are extremely crucial to your business’s growth. Social media is the best place to promote your business considering all the active users these platforms have. All you need to do after creating these accounts is to: create content (posts), engage with people, & share your business highlights.

I hope you enjoyed learning about what the best social media plaforms are to use for your business. 

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