Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid advertisement.
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To further explain, SEO is a methodology of techniques, tactics, & strategies that are used to increase traffic & potential visitors to a website or web page by achieving a high-ranking status placement in the search results page of a search engine (Google, Bing, Yahoo).