Write a founder story your customers can understand.
Use this eight-page fillable workbook to choose your reader, build a factual timeline and turn the story behind your business into a clear About page or introduction.
Free to use. No purchase or marketing subscription is required.
Start with what is true.
You do not need an impressive-sounding origin story. Start with the problem you noticed, the action you took and the work you do today.
- Choose the reader and the next step.
- Connect your experience to a concrete offer.
- Check the facts and evidence before publishing.
Leave with a usable draft.
The prompts help you produce three versions of the same story: a website paragraph, a conversation introduction and a clear closing for a service page.
- Eight pages with 24 editable fields.
- Plain-language exercises and a clearly labeled illustrative example.
- A final review and publication checklist.
Open your workbook immediately. We save your name and email to record this resource request. This does not subscribe you to marketing or trigger an automatic email. Prefer not to leave your details? Open the resource directly.Get the founder story workbook
Before you start
Is the workbook free?
Yes. Open it immediately from the resource page. You can type into its fields using a compatible PDF reader or print it.
Will this subscribe me to email?
The workbook request records your details privately and opens the resource on screen. It does not subscribe you to marketing or send an automatic email. You can also open the resource without leaving your details.
Does it include personal consulting?
The workbook is a self-guided planning tool. For help with your own business, review current services or arrange a separate consultation.
Want help putting the story to work?
Review current branding services or tell us what you need to explain on your website. The scope of any paid work is confirmed separately.